FEATURED
SERVICES*
MARKETING STRATEGY
& PLANNING
Strategic marketing planning to support your business goals - we'll make a plan that works for your company and delivers results.
EMPLOYER
BRANDING
A strong employer branding strategy can help you attract better talent, cut down on hiring costs and reduce employee turnover.
COACHING & MENTORING
Need support and advice for your existing marketing team or guidance on hiring new team members? I'll help your in-house team thrive.
CONTENT STRATEGY
& PRODUCTION
Show that you're the expert in your specialist field. We'll make a tailored plan for your audience(s) and then deliver the right content to match.
MARKETING
AUDIT
Need a fresh pair of eyes on your existing marketing activity? I'll provide a tailored report of my findings on what's working and what isn't.
PROJECT
MANAGEMENT
Website redesigns, rebrands, global salary guides...I've project managed them all. If you need someone to run a particular project, I'd love to help.
A BIT
ABOUT ME
Prior to going freelance, I spent the majority of my in-house career in Head of Marketing roles driving meaningful strategic change and improving existing processes. I decided I wanted to use my experience and insight to help a broader cross-section of businesses who otherwise might not be able to afford a full-time marketer, and so in 2020 Allenby Marketing was launched.
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I am passionate about recruitment marketing and employer branding, having worked in-house for the likes of The SR Group, Robert Walters and Bespoke Careers, building and running marketing teams for these global recruitment specialists. But I also thrive on variety and love to work with other industries too - my background means I've targeted both B2B and B2C audiences across professional services, recruitment, property and architecture & design.
Originally from Essex, I now live just south of Cambridge, with my husband, daughter and chocolate springador, Loki. Outside of work, I enjoy gardening, food, wine and travel.
WHO I'VE WORKED WITH
A small selection of some of the clients who've trusted me with their recruitment marketing and employer branding requirements.
MY
APPROACH
​Here's how I like to work:
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As an extension of your team, I will get to know your business, identify your strengths and opportunities and also understand any challenges you may be facing.
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I'm a good listener and will take a consultative and analytical approach, providing tailored marketing solutions which get results.
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I love to look at the bigger picture and connect the dots, making sure all the day-to-day marketing tactics support the overall strategy and wider business goals. Ultimately we want to deliver return on investment and leads, driving growth in your chosen markets, whether new or existing.
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I'm a big believer in getting the simple things right first. Don't run before you can walk and also don't over complicate things. Often the easiest gains can be made with the smallest changes and improvements...it's just knowing where to find them.
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No matter if your budgets are big or small, we'll find creative ways to get the most from your spend, make an impact and gain traction. Good marketing doesn't necessarily have to cost a lot of money, but it does have to be well planned out and executed to a high standard. ​
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Whether a one-off requirement, a targeted campaign or a full marketing strategy, I believe in providing honest, suitable and high quality solutions to deliver effective messaging and maximise returns.
GET IN TOUCH
If you're in need of marketing support or just want some initial advice, then I'd ​love to hear from you. ​
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